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  • How to clean your dirty kawaii plush
    How to clean your dirty kawaii plush

    Little accidents happen, even if you don't mean for it to happen. Before you know it, you spill some food or drink on your favorite Rilakkuma or Sumikkogurashi plush or accidentally drop your plush on the dirty floor. Result: a…

  • 4 masking tape facts
    4 masking tape facts

    Did you know that...

    ..masking tape is also called washi tape or paper tape? That's right, 3 different names for the same type of can reuse masking tape? Did you not place a piece of tape properly or do you want to…

  • Expected kuji games on
    Expected kuji games on

    Are you in for a kuji game? is the first Dutch webshop to offer kuji. Don't you know what kuji is? I'll explain it here.

    There are 100 tickets and 100 kawaii goodies! Each ticket specifies which kawaii goodie you will…

  • Have your package delivered to a PostNL location (Netherlands only)
    Have your package delivered to a PostNL location (Netherlands only)

    Since the COVID-19 measures, PostNL (Dutch postal service) has been very busy delivering mail and parcels. That's why I always mention that, if you're in need of a present, it's best to order on time. Take in consideration that…


Cuteness is a Dutch-based webshop with the largest range of San-X goodies. We ship worldwide! This is the place to be when you're looking for the latest goodies of Rilakkuma, Jinbesan, Sumikkogurashi and other characters. This online kawaii shop is filled with the cutest gifts and goodies! Whether you're looking for a cute stuffed animal, a lovely wallet, a kawaii notebook or lucky stars paper; this is the online place to be. No more boring stuff for you. It's time to kawaii up your life!


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