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  • Free Cuteness tote bag with your order 😍
    Free Cuteness tote bag with your order 😍

    It's time for a fun promotion! 🤩 Starting September 13, you will receive a real Cuteness tote bag worth €7.95 with your order.

    With this tote bag you show that you are a kawaii lover. This Cuteness tote bag is perfect for a…

  • Rilakkuma 20th Anniversary spring plushes
    Rilakkuma 20th Anniversary spring plushes

    2023 is the year of Rilakkuma's 20th anniversary. And that will of course be celebrated!

    In honor of Rilakkuma's 20th anniversary, no less than 20 colored plushes will be released during the year 2023.

    The first release will…

  • How to clean your dirty kawaii plush
    How to clean your dirty kawaii plush

    Little accidents happen, even if you don't mean for it to happen. Before you know it, you spill some food or drink on your favorite Rilakkuma or Sumikkogurashi plush or accidentally drop your plush on the dirty floor. Result: a…

  • Overview pre-order delivery
    Overview pre-order delivery

    Updated on 29-08-2022

    Have you placed a pre-order and are you wondering what the status is? Check the overview below.

    San-X July pre-order
    ❤︎ collections: Rilakkuma Yum Yum Sweets Amusement Park, Sumikkogurashi…


New kawaii goodies


Since 2008 the kawaii shop to fulfill all of your kawaii needs! Choose for quality and service! ^_^

Cuteness is a Dutch-based online shop with the largest range of San-X goodies. We ship within Europe! This is the place to be when you're looking for the latest goodies of RilakkumaJinbesanSumikkogurashi and other characters. This online kawaii shop is filled with the cutest gifts and goodies! Whether you're looking for a cute plush, a lovely wallet, a kawaii notebook or lucky stars paper; this is the online place to be. No more boring stuff for you. It's time to kawaii up your life! ^_^


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San-X collections

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