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  • Overview pre-order delivery
    Overview pre-order delivery

    Updated on 17-05-2022

    Japan Post has introduced, as of March 2nd, 2022, that parcels to the Netherlands can only be sent via Surface. This shipping option is the slowest shipping option, which can take 1 to 3 months…

  • 4 masking tape facts
    4 masking tape facts

    Did you know that...

    ..masking tape is also called washi tape or paper tape? That's right, 3 different names for the same type of can reuse masking tape? Did you not place a piece of tape properly or do you want to…

  • How to clean your dirty kawaii plush
    How to clean your dirty kawaii plush

    Little accidents happen, even if you don't mean for it to happen. Before you know it, you spill some food or drink on your favorite Rilakkuma or Sumikkogurashi plush or accidentally drop your plush on the dirty floor. Result: a…

  • Have your package delivered to a PostNL location (Netherlands only)
    Have your package delivered to a PostNL location (Netherlands only)

    Since the COVID-19 measures, PostNL (Dutch postal service) has been very busy delivering mail and parcels. That's why I always mention that, if you're in need of a present, it's best to order on time. Take in consideration that…


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Since 2008 the kawaii shop to fulfill all of your kawaii needs! Choose for quality and service! ^_^

Cuteness is a Dutch-based online shop with the largest range of San-X goodies. We ship within Europe! This is the place to be when you're looking for the latest goodies of RilakkumaJinbesanSumikkogurashi and other characters. This online kawaii shop is filled with the cutest gifts and goodies! Whether you're looking for a cute plush, a lovely wallet, a kawaii notebook or lucky stars paper; this is the online place to be. No more boring stuff for you. It's time to kawaii up your life! ^_^


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