Cuteness was established in November 2007 and is based in The Netherlands. is our online shop where we sell kawaii stationery, decoration accessories, lucky star paper, squishies, cute plush and more. Our products are mostly imported from Asia. We import products from brands like Sanrio, San-X, Crux, Mind Wave, Kamio and Q-Lia.

Our goal is to spread kawaii happiness!

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